Archive for March 25, 2007

Financial Fallout of India’ Early WC Exit

ET is reporting that India Inc’s losses would tot up to over Rs 163-crore (Approx $ 40 Million) and this just on the Rs 350-400-crore advertising monies that they had committed with the official broadcaster, Sony Entertainment Television. Marketing and media plans are being furiously reworked to salvage big spends around the World Cup, and long faces abound across some of corporate India’s marquee names - Pepsi, LG, Reebok, Visa, Nokia, Videocon, Hero Honda, Hutch, Samsung et al. Reebok India, another big advertiser on SET for the World Cup, on the other hand has decided to totally shift its focus away from cricket, for now.

Full Story: http://economictimes.indiatimes.com/Early_exit_India_Inc_all_set_to_lose_Rs_163-crore/articleshow/1804294.cms

Manav | मानव गौड़

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